Our Story
With over 35 years of combined experience in the cannabis industry, Next Wave was created from a passion for building and launching impactful brands that achieve market success. We've developed and positioned a multitude of brands, driving them to thrive in competitive markets. Our proven track record in strategic brand development and successful product launches makes us the go-to partner for taking your cannabis brand to the next level. Trust Next Wave to guide you through building, launching, and scaling your brand.
Justin Adams
Founder & Brand Director
Justin Adams is a visionary Brand Director with over 18 years of experience building successful cannabis brands and guiding businesses from cultivation to retail. His expertise spans brand strategy, creative direction, and implementation, helping companies optimize growth and achieve long-term success in the evolving cannabis market.
Ashley Browne
Business Development Manager
Ashley Browne is a seasoned sales and marketing professional with over a decade of experience. She has led teams, optimized sales strategies, and managed large portfolios, consistently driving successful product launches, in-store activations, and significant revenue growth across multiple brands.
Drew Carson
Brand Development
Drew Carson is a seasoned expert in crafting some of California’s most successful cannabis brands. With a deep understanding of brand development, he excels in making brands both profitable and easily identifiable in an increasingly crowded marketplace. His strategic approach ensures long-term brand recognition and market success.
Our values
At Next Wave, our values center around agility, ingenuity, and excellence. With years of experience, we deliver fast, innovative solutions that drive sustainable growth and maximize success from cultivation to retail.
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Agility
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Ingenuity
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Velocity
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Flexibility
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Vision
This Is Us In Numbers
$95M
In cannabis sales in past 5 years
28+
Business Partners
35
Years of Experience
13
Industry Awards